Making every interaction matter
I am Fabio Sarotto, a Product Designer focused on turning complex concepts into simple, user-friendly interfaces. I design experiences that feel effortless for users while supporting business goals.
Design mobile apps from wireframes to 2M+ users, ensuring clarity across a wide telco audience
Design mobile apps from wireframes to 2M+ users, ensuring clarity across a wide telco audience
What is my approch?
Research-led design
Decisions grounded in evidence and real user needs, turning insights into clarity and solving the right problems effectively.
Research-led design
Decisions grounded in evidence and real user needs, turning insights into clarity and solving the right problems effectively.
Scalable solutions
Solutions designed to evolve with product growth, ensuring consistency, flexibility, and long-term sustainability.
Scalable solutions
Solutions designed to evolve with product growth, ensuring consistency, flexibility, and long-term sustainability.
Business outcomes
Design that supports business goals, improves efficiency, and translates decisions into measurable, tangible results.
Business outcomes
Design that supports business goals, improves efficiency, and translates decisions into measurable, tangible results.
Who I am?
I started as a graphic designer specializing in brand identity and print. After a web development specialization at the International School of Comics, I shifted to building websites and discovered my passion for UX/UI design, which led me to a UI master at Talent Garden. After graduating, I joined Userbot as a UX/UI designer, focusing on product features, web interfaces, and user testing. Now at Iliad Italia, I lead the product design of the mobile app, which topped the App Store and Play Store in February 2025. I also developed a UiKIt to streamline feature deployment and created AI-powered tools with Figma Make to optimize the design workflow and improve efficiency. I believe great design transforms complexity into clarity. Guided by curiosity and purpose, I thrive in collaborative environments, creating scalable, user-centered solutions that deliver real value. I’m passionate about exploring new technologies and turning them into meaningful experiences.
Who I am?
I started as a graphic designer specializing in brand identity and print. After a web development specialization at the International School of Comics, I shifted to building websites and discovered my passion for UX/UI design, which led me to a UI master at Talent Garden. After graduating, I joined Userbot as a UX/UI designer, focusing on product features, web interfaces, and user testing. Now at Iliad Italia, I lead the product design of the mobile app, which topped the App Store and Play Store in February 2025. I also developed a UiKIt to streamline feature deployment and created AI-powered tools with Figma Make to optimize the design workflow and improve efficiency. I believe great design transforms complexity into clarity. Guided by curiosity and purpose, I thrive in collaborative environments, creating scalable, user-centered solutions that deliver real value. I’m passionate about exploring new technologies and turning them into meaningful experiences.
Let's get in touch!
Making every interaction matter
I am Fabio Sarotto, a Product Designer focused on turning complex concepts into simple, user-friendly interfaces. I design experiences that feel effortless for users while supporting business goals.
What is my approch?
Research-led design
Decisions grounded in evidence and real user needs, turning insights into clarity and solving the right problems effectively.
Scalable solutions
Solutions designed to evolve with product growth, ensuring consistency, flexibility, and long-term sustainability.
Business outcomes
Design that supports business goals, improves efficiency, and translates decisions into measurable, tangible results.
Who I am?
I started as a graphic designer specializing in brand identity and print. After a web development specialization at the International School of Comics, I shifted to building websites and discovered my passion for UX/UI design, which led me to a UI master at Talent Garden. After graduating, I joined Userbot as a UX/UI designer, focusing on product features, web interfaces, and user testing. Now at Iliad Italia, I lead the product design of the mobile app, which topped the App Store and Play Store in February 2025. I also developed a UiKIt to streamline feature deployment and created AI-powered tools with Figma Make to optimize the design workflow and improve efficiency. I believe great design transforms complexity into clarity. Guided by curiosity and purpose, I thrive in collaborative environments, creating scalable, user-centered solutions that deliver real value. I’m passionate about exploring new technologies and turning them into meaningful experiences.