iliad B2C App
From wireframe to 2 million users
I led the UX/UI design of the app, driving the process from low-fidelity wireframes to a high-fidelity prototype and overseeing the developer handoff. I defined the design direction and built a Figma-based UI Kit with variants and variables for colors, sizes, and spacing.
Overview
Iliad is a telecommunications provider rooted in the French company Free Mobile, founded in 2007. The Iliad Group entered the Italian market in 2018, introducing a transparent, no-hidden-costs approach that reshaped industry standards. Today, it offers mobile services and, more recently, fixed-line connectivity, supported by its own growing infrastructure.
After a few successful years on the market, the company decided to launch their native app to reach a broader audience, improve user engagement, and provide a more seamless and personalized experience compared to their existing web platform.
Challenges
Throughout the project, several key challenges emerged that required creative problem-solving and cross-functional collaboration. Each case study highlights a specific area where design decisions had a direct impact on product performance and user satisfaction.
Results
2 Mln
Users in the first year
1st
Position after launch
4.5/5
App average rating
The app ranked #1 among free apps in Italy on both the App Store and Play Store in February 2025, establishing itself as the most downloaded and widely trusted solution by users. This achievement reflects its strong market impact and the value it brings to everyday experiences.
Its strong market performance and user adoption also captured the attention of Italy’s leading media outlets, from Corriere della Sera to La Repubblica, which featured the app as a standout example of digital innovation and user-centric design.
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iliad B2C App
From wireframe to 2 million users
I led the UX/UI design of the app, driving the process from low-fidelity wireframes to a high-fidelity prototype and overseeing the developer handoff. I defined the design direction and built a Figma-based UI Kit with variants and variables for colors, sizes, and spacing.
Overview
Iliad is a telecommunications provider rooted in the French company Free Mobile, founded in 2007. The Iliad Group entered the Italian market in 2018, introducing a transparent, no-hidden-costs approach that reshaped industry standards. Today, it offers mobile services and, more recently, fixed-line connectivity, supported by its own growing infrastructure.
After a few successful years on the market, the company decided to launch their native app to reach a broader audience, improve user engagement, and provide a more seamless and personalized experience compared to their existing web platform.
Challenges
Throughout the project, several key challenges emerged that required creative problem-solving and cross-functional collaboration. Each case study highlights a specific area where design decisions had a direct impact on product performance and user satisfaction.
Results
2 Mln
Users in the first year
1st
Position after launch
4.5/5
App average rating
The app ranked #1 among free apps in Italy on both the App Store and Play Store in February 2025, establishing itself as the most downloaded and widely trusted solution by users. This achievement reflects its strong market impact and the value it brings to everyday experiences.
Its strong market performance and user adoption also captured the attention of Italy’s leading media outlets, from Corriere della Sera to La Repubblica, which featured the app as a standout example of digital innovation and user-centric design.