Bringing clarity to data usage abroad
The Iliad B2C App aimed to make data usage abroad clear and immediate. Previously only available on the web, the feature needed a mobile-first redesign to give users quick, reliable access on the move and a reassuring experience.
Bringing clarity to data usage abroad
The Iliad B2C App aimed to make data usage abroad clear and immediate. Previously only available on the web, the feature needed a mobile-first redesign to give users quick, reliable access on the move and a reassuring experience.
Bringing clarity to data usage abroad
The Iliad B2C App aimed to make data usage abroad clear and immediate. Previously only available on the web, the feature needed a mobile-first redesign to give users quick, reliable access on the move and a reassuring experience.
Problem
Users often struggled to understand their data allowances and plan limits while travelling abroad. Without clear information, it was difficult to manage usage and plan ahead, creating uncertainty and stress when relying on mobile connectivity.
Insights
Research and workshops revealed key patterns and needs for travellers when using roaming, highlighting the moments of uncertainty and stress they experience, the information they seek most urgently, and the ways they try to monitor and control their data usage while abroad.
Unclear country coverage
Users are unsure if a country is included in their plan, causing hesitation and limiting confident usage abroad.
Unclear country coverage
Users are unsure if a country is included in their plan, causing hesitation and limiting confident usage abroad.
Unclear country coverage
Users are unsure if a country is included in their plan, causing hesitation and limiting confident usage abroad.
Difficult data tracking
Users struggle to track data consumption during travel, making it hard to plan usage across a trip.
Difficult data tracking
Users struggle to track data consumption during travel, making it hard to plan usage across a trip.
Difficult data tracking
Users struggle to track data consumption during travel, making it hard to plan usage across a trip.
Confusing add-on policies
Although add-ons are consumed first, the separate gauges on the web make it unclear what data users are actually using.
Confusing add-on policies
Although add-ons are consumed first, the separate gauges on the web make it unclear what data users are actually using.
Confusing add-on policies
Although add-ons are consumed first, the separate gauges on the web make it unclear what data users are actually using.
Stress from roaming costs
Lack of clear information about roaming charges and limits causes stress and discourages regular usage abroad.
Stress from roaming costs
Lack of clear information about roaming charges and limits causes stress and discourages regular usage abroad.
Stress from roaming costs
Lack of clear information about roaming charges and limits causes stress and discourages regular usage abroad.
Solutions
The roaming experience was redesigned to include a dedicated country selection feature, allowing users to choose the country they are travelling to or currently in. Once a country is selected, users can view plan-based roaming data usage specific to that location, providing clear visibility of what is included in their plan and what remains available. This feature brings reassurance and clarity, helping users understand limits and avoid unexpected charges, even in areas with limited connectivity.
A unified consumption gauge was introduced to combine plan data and any active foreign packages. When a roaming package is active, it is consumed before the regular plan allowance, and the interface clearly shows which allowance is being used first. This visual representation allows users to quickly and confidently check their usage, ensuring they know exactly how their data is being consumed while abroad, reducing anxiety and supporting better planning.
App images used are the property of iliad Italia S.p.A. and are protected by copyright laws.
Mockup by Mockuuups Studio – https://mockuuups.studio
Bringing clarity to data usage abroad
The Iliad B2C App aimed to make data usage abroad clear and immediate. Previously only available on the web, the feature needed a mobile-first redesign to give users quick, reliable access on the move and a reassuring experience.
Problem
Users often struggled to understand their data allowances and plan limits while travelling abroad. Without clear information, it was difficult to manage usage and plan ahead, creating uncertainty and stress when relying on mobile connectivity.
Insights
Research and workshops revealed key patterns and needs for travellers when using roaming, highlighting the moments of uncertainty and stress they experience, the information they seek most urgently, and the ways they try to monitor and control their data usage while abroad.
Unclear country coverage
Users are unsure if a country is included in their plan, causing hesitation and limiting confident usage abroad.
Difficult data tracking
Users struggle to track data consumption during travel, making it hard to plan usage across a trip.
Confusing add-on policies
Although add-ons are consumed first, the separate gauges on the web make it unclear what data users are actually using.
Stress from roaming costs
Lack of clear information about roaming charges and limits causes stress and discourages regular usage abroad.
Solutions
The roaming experience was redesigned to include a dedicated country selection feature, allowing users to choose the country they are travelling to or currently in. Once a country is selected, users can view plan-based roaming data usage specific to that location, providing clear visibility of what is included in their plan and what remains available. This feature brings reassurance and clarity, helping users understand limits and avoid unexpected charges, even in areas with limited connectivity.
A unified consumption gauge was introduced to combine plan data and any active foreign packages. When a roaming package is active, it is consumed before the regular plan allowance, and the interface clearly shows which allowance is being used first. This visual representation allows users to quickly and confidently check their usage, ensuring they know exactly how their data is being consumed while abroad, reducing anxiety and supporting better planning.
App images used are the property of iliad Italia S.p.A. and are protected by copyright laws.
Mockup by Mockuuups Studio – https://mockuuups.studio